Cher Zhone, LLC was registered in March 2016, San Francisco, founded by Michelle Zhong. Our brand name “Parafad” is a fashion buyer store focusing on contemporary and beautiful designs across the world, such as the US, Singapore, China, Korean and so on.We are immersed in simple designs, maximal quality and the perfect mix.
We develop our own brands, treating each as an independent label with its own creative team and aesthetic.
We sweat the small stuff. It’s why we search out the best mills and factories around the world.
We like getting to know you. And we really like helping you zero in on your personal style.